Expecting & Empowered
Co-founders Krystle Howald and Amy Kiefer have been growing their pregnancy and postpartum fitness brand since 2017 and their outdated website was ready to catch up with their business. We refocused the site’s strategy to prioritize engagement toward their growing fitness app for moms and moms-to-be, while also creating organized spaces to support their shop, podcast, and blog. A cohesive set of brand photographs and the implementation of a family of modern typefaces elevate their look and create a perfectly balanced experience that evokes both strength and softness to meet their audience where they are.
